Geeni Prisma Drop 65W Equivalent BR30 Smart Wi-Fi LED Multicolor Light Bulb -Dimmable, No Hub Required, Works with Alexa…

Describe your product in 3 words.

Simple, Inexpensive, Smart

How did you come up with the idea for this product?

We’ve all heard about smarthome, but the pricing and complexity of what’s out there today puts many people off. When I wanted to set my apartment up I was swept into a sea of apps, standards, high prices, and different hubs, so you end up with more apps on your home screen and less money in your wallet. We wanted to create something simple and inexpensive that would work with Alexa and Google Assistant. This would solve the high cost per device and the complexity and tie-in of separate ecosystems/hubs, each with its own app.

What makes your product special?

It’s the balance of everything: Simplicity, value driven price points, integration with Google Home and Amazon Echo, and the “one-stop-shop” ability to manage a full range of products (cameras, bulbs, plugs, power strips, wall plates) while using the same app. And Geeni connects directly to your home wifi network, no special hub or bridge required. You can try out one bulb or outfit your entire home, making it much easier for you to try out, rather than forcing you to buy a “starter pack” and get stuck with a particular hub.

What has been the best part of your startup experience?

There are so many interesting products coming out every day, but also many things that make you ask yourself “what were they thinking?”. The most exciting part for us has been to listen to our testers and customers to focus on the features and products that really matter. Customers have been super excited about things like Amazon Echo and Google Home support, accessible price points, and an easy to use app that covers all devices. And these are things people actually want to let into their homes: smart bulbs, plugs (to control their appliances), security cameras, surge protectors, etc. No smart Paperclips here